There is an emerging trend that local business won’t be able to ignore for too long. At the moment, all the rage with mobile devices seems to be location based services and games with Gowalla, FourSquare and Yelp being the primary platforms although Facebook is to launch its own version shortly which may comprise of an amalgamation of all three. These platforms reward users with points, prizes and badges the more they ‘check in’. I haven’t had chance to test out Yelp more yet, so I’ll exclude that from the results below.
There are a few subtle differences between the two platforms, which I’ll detail below. I’ve found that most people seem to use both Gowalla and FourSquare. At the moment, I’m leaning more towards being a Gowalla permanent user. I’ll outline a few differences with the platforms below.
|Feature / Terminology||
|Marking as Present||Check In||Check In||Check In|
|Most Frequent Visitor||Mayor||Leader||TBC|